VANARAMA SEO Content
PROJECT SUMMARY
WHAT
WAS THE CHALLENGE?
VANARAMA ARE ONE OF the UK’s leading leasing companies, renowned for shaking up an out-of-touch sector through seamless customer journey and a real focus on customer experience. But, with the EV revolution continuing to deepen, they needed to rethink their content strategy to ensure that it was fit for the electric-future.
WHAT
WAS THE CHALLENGE?
VANARAMA APPOINTED ELECTROHEADS to assemble a bespoke team of EV journalists, content creators and film-makers to strategically transform their content into a contemporary EV hub; a 60,000 word EV treasure trove with all the latest information about the whole world of electric cars to help guide their customers make informed decisions, all whilst ensuring we built on the entertaining and informal tone-of-voice that makes Vanarama so vibrant & unique.
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Our in-house SEO Lead and Editorial Copywriter worked together to create dozens of specialist journalistic automotive articles that helped Vanarama to rank highly for important search terms around EVs and EV leasing.
We also worked with Vanarama’s digital product team to create interactive widgets and calculators to help customers calculate the running costs of all available electric cars.
