ROB SMEDLEY Performance Marketing
PROJECT SUMMARY
WHAT
WAS THE CHALLENGE?
WHAT
WAS OUR
UNIQUE
SOLUTION?
MADE FAMOUS BY a heartwarming team radio exchange with Ferrari F1 driver Felipe Massa, Rob Smedley left the sport after a stint with Williams to focus on uncovering the UK’s F1 champions of the future.
Total Karting Zero is Rob Smedley’s affordable electric karting that opens up careers in motorsport to children from all financial backgrounds.
ELECTROHEADS SUPPORTED the Total Karting Zero with Facebook and Instagram lead generation ads, advertising the championship to parents with an interest in motorsport, and inviting them to sign up to Total Karting’s CRM with their name and email address.
Having signed up over 2,000 interested parents, Electroheads managed Total Kartings CRM comms for three months, filling the grid on their opening championship event at Whilton Mill.
Our services included performance marketing management, CRM management, as well as creation of all design and video assets for performance marketing and CRM.
