EDELMAN Social Video
PROJECT SUMMARY
WHAT
WAS THE CHALLENGE?
WHAT
WAS OUR
UNIQUE
SOLUTION?
EDELMAN AND IRIS are two global agency powerhouses, both separately responsible for managing the profile of some of the biggest brands in the world, including Shell’s global partnership with Nissan e.dam Formula E team.
Formula E is a key part of the Shell strategy as it shifts to a new carbon zero future – and to support that journey Edelman, Iris and Shell needed entertaining storytelling from credible, authoritative and authentic media specialists. Separately and independently both agencies approached Electroheads to become part of the team.
WE CREATED a set of bespoke content programmes which allowed Electroheads to bring our own unique tone and perspective into the pitlane of the London E-Prix.
Creating a whole suite of unique assets, tailored for all social platforms - that will be distributed both across the Electroheads platform and more widely through the brand’s owned and earned media channels.
